How important Local Search or “Near me” search is for your Business?

How important local search or “near me” search SEO is for your business? The simple answer is…very important! According to Think with Google, local searches or “near me” searches on the web has increased more than 130% year over year. In the latest report from Think with Google consumer insight,…

Continue reading

How to Grow Your Small Business?: The 3-Step Buyer’s Journey

How to Grow Your Small Business?: The 3 Simple Steps Buyer’s Journey 3 Simple Steps in solving a “problem” Before we answer the above question on whether Buyer’s Journey is a vital step in developing a marketing plan for small businesses, let’s define what Buyer’s Journey is. Buyer’s Journey is a…

Continue reading

How to use Snapchat Spectacles Effectively

How to use Snapchat Spectacles Effectively? Snapchat, yes, the popular social media networking sites that many people (mostly millennials) are engaged with. With an improved version of the Snapchat spectacles, many YouTubers (mostly celebrity YouTubers) are testing out this new gadget. Being a social media marketer, I thought it would…

Continue reading

Teaching Social Media Marketing: Content and Analytics

Teaching Social Media Marketing: Content and Analytics- Lessons Learned Social Media Marketing: Content and Analytics welcomed its first group of students. I designed and delivered the course to both online and on-campus students. It was a great experience! I utilized HubSpot Academy, Marketo, Hootsuite Academy, and resources from other major…

Continue reading