Teaching Social Media Marketing: Content and Analytics

Teaching Social Media Marketing: Content and Analytics- Lessons Learned Social Media Marketing: Content and Analytics welcomed its first group of students. I designed and delivered the course to both online and on-campus students. It was a great experience! I utilized HubSpot Academy, Marketo, Hootsuite Academy, and resources from other major…

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3 things you shouldn’t do when taking a 360-degree video

What is 360-degree video? 360-degree videos are videos that allow you to take the whole surrounding. From top to bottom, left to right. There is an article shared by Social Media Examiner on 360 video for marketers. With all the buzz around 360-degree videos and live streaming videos, companies are…

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3 Attributes of Consumer-Generated Content to be Impactful

Consumer-generated content

3 Attributes of Consumer-Generated Content to be Impactful First, we need to define what consumer-generated content is. Consumer-generated content, commonly abbreviated as CGC, refers to materials that are created and uploaded to any Internet sites by nonprofessionals. CGC can be represented in the form of online testimonials, testimonials, product reviews…

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