How to use Snapchat Spectacles Effectively

How to use Snapchat Spectacles Effectively? Snapchat, yes, the popular social media networking sites that many people (mostly millennials) are engaged with. With an improved version of the Snapchat spectacles, many YouTubers (mostly celebrity YouTubers) are testing out this new gadget. Being a social media marketer, I thought it would…

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Teaching Social Media Marketing: Content and Analytics

Teaching Social Media Marketing: Content and Analytics- Lessons Learned Social Media Marketing: Content and Analytics welcomed its first group of students. I designed and delivered the course to both online and on-campus students. It was a great experience! I utilized HubSpot Academy, Marketo, Hootsuite Academy, and resources from other major…

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3 things you shouldn’t do when taking a 360-degree video

What is 360-degree video? 360-degree videos are videos that allow you to take the whole surrounding. From top to bottom, left to right. There is an article shared by Social Media Examiner on 360 video for marketers. With all the buzz around 360-degree videos and live streaming videos, companies are…

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How to Effectively Self-Brand on Social Media

How to Effectively Brand Yourself on Social Media? Personal Branding has been evolving around the digital space for quite sometime. Many small businesses do see the benefits of knowing how to brand themselves. Of course, when it is done well, you will attract more leads which will then transform into…

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