Book Chapters

Routledge Handbook of Japanese Business and Management

9781315832661-jpgjsessionidkms0ct9dplewdnzb5riaavpoI have also authored two chapters of the Routledge Handbook of Japanese Business and Management.  Highly recommend if you are interested in understanding the Japanese culture, work environment and community.

This book is currently being used at Sophia University, Tokyo and is taught by Dr. Parissa Haghirian, an expert in Japanese management. The whole book serves as a very good overview of what you need to know about working with or for a Japanese company, colleague and affiliates. The chapters that I wrote were on Japanese consumer behavior and conducting research in Japan with Japanese respondents.

Chapter 19: Japanese consumer behaviour

Abstract

Japan has one of the largest economies in the world by nominal GDP (Census 2010). Despite the evidence of Japan’s corporate recovery (www.nytimes.com), consumer spending was still considered the weakest link in the ‘Abenomics’ development (Tabuchi 2013). Although the amount of consumer spending in Japan has fallen, economists are confident of the continuation of up-trend consumption (www.nytimes.com). Therefore, what are the current consumption habits of Japanese consumers? In this chapter, we will discuss the impact of culture on Japanese consumer behaviour, the Japanese preference for the country-of-origin products; the types of advertising that appeal to them; and the correlation between product choice and societal status. In conclusion, we will look at the new breed of luxury shoppers; how these Japanese consumers interpret luxury in the twenty-first century; and the role of working women in the Japanese consumer market.

Click here to learn more: http://bit.ly/2hA21Bi

Chapter 21: Consumer/Market Research

Abstract

A multidimensional perspective is essential when researching the Japanese consumer market. Recent international programmes have been focusing on the health of the Japanese market. Some of the major and most prevalent areas to look at are the health of the economy, Japan’s approach to internationalization, and Japanese e-commerce. Most importantly, however, is what drives all these business movements in the Japanese market. These movements stem from the traditional Japanese culture that is embedded in the business practices. To have a better understanding of how to conduct market research in the current consumer market, this chapter will cover a variety of topics: Japanese culture, value and belief systems; changes in Japanese society; Japanese cultural influence on consumer research; an overall understanding of the Japanese market; Japanese marketing; the Japanese approach to international business; the distribution system; and lastly we will be exploring the booming online industry of Japanese e-commerce.

Click here to learn more: http://bit.ly/2hA21Bi

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