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Emi Moriuchi is a marketing professor at Rochester Institute of Technology, Saunders College of Business, and author of Social Media Marketing: Strategies in Utilizing Consumer-Generated Content.
Dr. Moriuchi researches consumer behavior in a cross-cultural context. Being a multi-cultural individual, Dr. Moriuchi has been interested in how culture plays a role in consumer behavior. She has published two book chapters in Japanese consumer behavior and her experience researching in Japan as well as American consumers in the U.S. She has also published a book (2nd edition) on consumer-generated content, and timely book on Cross-Cultural Social Media Marketing published by Emerald. Focusing her attention on digital marketing and social media marketing, Dr. Moriuchi has begun her quest for understanding consumer behavior in the digital environment (e.g. Virtual Reality, Augmented Reality Interactive Technology, Chatbot) and examining it from a cross-cultural perspective. Recently, she has ventured into eye-tracking studies on user experiences online. She conducts marketing research in different industries including advertising, and health care.
She has taught consumer behavior, marketing research, digital marketing, social media marketing, integrated marketing communications and several other marketing courses. She has published in academic journals and has been a guest speaker at several universities. In her Social Media Marketing class, she gets her students to work with real clients from various industries (e.g. education, healthcare, photography, retailing, and many more). Starting with problem identification to a recommendation, students learn to apply the skills and knowledge they learned in class and those that are practiced in the marketing industry.
In her digital marketing class (formerly known as Internet marketing) class, students work on developing a digital marketing plan and a website for a service or product which they identified as an opportunity in their problem identification process.
In addition, she has students complete a Hootsuite platform certification which is widely recognized in the social media industry.
- Google Analytics
- HubSpot Content Marketing
- HubSpot Email Marketing
- HubSpot Inbound Marketing
- Hootsuite Platform
- Hootsuite Social Media Marketing
- Hootsuite Advanced Social Media Marketing
and many more…