Understanding Social Marketing

What is Social Marketing? Throughout the years, marketing has gained a negative reputation with consumers (of course, some would think otherwise). Oftentimes, marketers are seen as “manipulative”, “pushy”, “misleading”. These are some words that are negatively associated with marketing. However, this is not the case. Why so? Over the years,…

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The Importance of Culture in Website Development

Culture and website development

Top 3 Reasons why you should consider culture when developing a website Developing a website has been getting easier these days with ready-made templates and drag-and-drop options. Of course, some individuals would use coding to develop their website as it gives them more freedom. Others would choose the more convenient…

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New Year Message

Happy New Year 2021! Hello Lovely Readers! 2020 was a challenging year, wasn’t it?  We persevered and we survived (or are surviving).  As a professor, I see many different challenges that both students and faculty faced. The spirit for the holidays was not as high as in the past years…

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