How to Effectively Brand Yourself on Social Media?
Personal Branding has been evolving around the digital space for quite sometime. Many small businesses do see the benefits of knowing how to brand themselves. Of course, when it is done well, you will attract more leads which will then transform into actual customers.
What is Personal Branding?
Personal branding is not just selling yourself. It is definitely not just a sales pitch. Following in the Inbound Marketing method, you will need to know why, when, what, where and how to post the content you wish to share about yourself (as a brand) or your company’s product and/or services. Just like any buyer’s journey, you need to know what type of information to put out there for your target audience.
Here is a video where I guest spoke about Personal Branding at California State University-Northridge.