Ever Wonder what Social Bookmarking is about? Social bookmarking is a user-defined taxonomy system for virtual bookmarks. Such a taxonomy is also known as the folksonomy and the bookmarks are referred to as tags. Social bookmarking sites is one of the tools on the web that increases SEO element, which…
SEO versus SEM What is SEO? Search Engine Optimization is a component of Search Engine Marketing. Google’s Knowledge Graph defines SEO as the method of maximizing the number of visitors, both new and returning, to a particular website by ensuring that the website appears high in the search engine result…
How to Grow Your Small Business?: The 3 Simple Steps Buyer’s Journey 3 Simple Steps in solving a “problem” Before we answer the above question on whether Buyer’s Journey is a vital step in developing a marketing plan for small businesses, let’s define what Buyer’s Journey is. Buyer’s Journey is a…
Teaching Social Media Marketing: Content and Analytics- Lessons Learned Social Media Marketing: Content and Analytics welcomed its first group of students. I designed and delivered the course to both online and on-campus students. It was a great experience! I utilized HubSpot Academy, Marketo, Hootsuite Academy, and resources from other major…
What is 360-degree video? 360-degree videos are videos that allow you to take the whole surrounding. From top to bottom, left to right. There is an article shared by Social Media Examiner on 360 video for marketers. With all the buzz around 360-degree videos and live streaming videos, companies are…
