“We have to be on Snapchat”, “Everyone is on Instagram”, are often phrases that you hear. However, the need to be on every single social media platform is a myth. As with the foundations of inbound marketing, brands need to understand their target audience, where they are in the buyer’s…
Over and over again, you will hear the word “evergreen” content. If you are focused on search engine optimization, you probably have been told that you need evergreen content. So, what is evergreen content? Definition By definition, evergreen content is content that will stay fresh for readers for a long…
Ever Wonder what Social Bookmarking is about? Social bookmarking is a user-defined taxonomy system for virtual bookmarks. Such a taxonomy is also known as the folksonomy and the bookmarks are referred to as tags. Social bookmarking sites is one of the tools on the web that increases SEO element, which…
SEO versus SEM What is SEO? Search Engine Optimization is a component of Search Engine Marketing. Google’s Knowledge Graph defines SEO as the method of maximizing the number of visitors, both new and returning, to a particular website by ensuring that the website appears high in the search engine result…
How to Grow Your Small Business?: The 3 Simple Steps Buyer’s Journey 3 Simple Steps in solving a “problem” Before we answer the above question on whether Buyer’s Journey is a vital step in developing a marketing plan for small businesses, let’s define what Buyer’s Journey is. Buyer’s Journey is a…
