5 Mistakes NOT to make when choosing a Social Media Platform for your Brand

“We have to be on Snapchat”, “Everyone is on Instagram”, are often phrases that you hear. However, the need to be on every single social media platform is a myth. As with the foundations of inbound marketing, brands need to understand their target audience, where they are in the buyer’s…

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What are Social Bookmarking Sites?

Socialbookmarking

Ever Wonder what Social Bookmarking is about? Social bookmarking is a user-defined taxonomy system for virtual bookmarks. Such a taxonomy is also known as the folksonomy and the bookmarks are referred to as tags. Social bookmarking sites is one of the tools on the web that increases SEO element, which…

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5 Differences between SEO and SEM

5 DIfferences between SEO vs. SEM

SEO versus SEM What is SEO? Search Engine Optimization is a component of Search Engine Marketing. Google’s Knowledge Graph defines SEO as the method of maximizing the number of visitors, both new and returning, to a particular website by ensuring that the website appears high in the search engine result…

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How to Grow Your Small Business?: The 3-Step Buyer’s Journey

How to Grow Your Small Business?: The 3 Simple Steps Buyer’s Journey 3 Simple Steps in solving a “problem” Before we answer the above question on whether Buyer’s Journey is a vital step in developing a marketing plan for small businesses, let’s define what Buyer’s Journey is. Buyer’s Journey is a…

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