The Importance of Culture in Website Development

Culture and website development

Top 3 Reasons why you should consider culture when developing a website Developing a website has been getting easier these days with ready-made templates and drag-and-drop options. Of course, some individuals would use coding to develop their website as it gives them more freedom. Others would choose the more convenient…

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5 Mistakes NOT to make when choosing a Social Media Platform for your Brand

“We have to be on Snapchat”, “Everyone is on Instagram”, are often phrases that you hear. However, the need to be on every single social media platform is a myth. As with the foundations of inbound marketing, brands need to understand their target audience, where they are in the buyer’s…

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5 Differences between SEO and SEM

5 DIfferences between SEO vs. SEM

SEO versus SEM What is SEO? Search Engine Optimization is a component of Search Engine Marketing. Google’s Knowledge Graph defines SEO as the method of maximizing the number of visitors, both new and returning, to a particular website by ensuring that the website appears high in the search engine result…

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