5 Mistakes NOT to make when choosing a Social Media Platform for your Brand

“We have to be on Snapchat”, “Everyone is on Instagram”, are often phrases that you hear. However, the need to be on every single social media platform is a myth. As with the foundations of inbound marketing, brands need to understand their target audience, where they are in the buyer’s…

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5 Differences between SEO and SEM

5 DIfferences between SEO vs. SEM

SEO versus SEM What is SEO? Search Engine Optimization is a component of Search Engine Marketing. Google’s Knowledge Graph defines SEO as the method of maximizing the number of visitors, both new and returning, to a particular website by ensuring that the website appears high in the search engine result…

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How to Effectively Self-Brand on Social Media

How to Effectively Brand Yourself on Social Media? Personal Branding has been evolving around the digital space for quite sometime. Many small businesses do see the benefits of knowing how to brand themselves. Of course, when it is done well, you will attract more leads which will then transform into…

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